Most professionals invest in headshots but overlook an essential skill—how to consistently show up looking polished in daily life. Your personal brand isn’t just about one great photo; it’s about how you present yourself in every meeting, networking event, and speaking engagement.
A Luxury Beauty Experience That Lasts
Sarah, a corporate executive, booked me for a professional headshot session because she wanted to look confident and put together for her company’s website. She had tried professional makeup before but felt it was either too heavy, not camera-friendly, or didn’t translate well in real life.
After I created a camera-ready look for her photoshoot—one that enhanced her features and balanced well under bright lighting—she had a realization.
“I love this look, but I wish I knew how to do a simple version of it for everyday work settings.”
That’s when we took things a step further.
Customizing a Look for Real-Life Confidence
Rather than just applying makeup for her next shoot, I worked with Sarah to curate the right products and teach her exactly how to achieve a refined, effortless look she could replicate. We scheduled a private luxury beauty sessionwhere she learned:
✔ The exact products that flatter her skin tone and type ✔ How to create a polished, professional makeup look in under 10 minutes ✔ The difference between everyday makeup and camera-ready makeup ✔ How to adjust her look for Zoom meetings, in-person events, and high-pressure settings
The Essentials for a Long-Lasting, Professional Look
One of the first things I introduced her to was Laura Mercier’s Real Flawless Weightless Perfecting Foundation—a 12-hour waterproof, fade-proof foundation that provides a natural, lightweight finish while still offering medium-buildable coverage. Unlike traditional foundations that can look too heavy or create flashback in photos, this formula balances beautifully between real life and professional photography.
Shop Laura Mercier Real Flawless Foundation
Another must-have? A setting spray that locks in a natural finish without looking cakey. Sarah added the BeautifyBeauties Continuous Spray Bottle to her routine, using it to mist a fine layer of setting spray over her finished look—perfect for refreshing throughout the day without disrupting her makeup.
Shop BeautifyBeauties Continuous Spray Bottle
Elevating Her Confidence & Presence
A few weeks later, Sarah reached out again. She loved having the ability to do her own makeup for low-pressure settings, like Zoom meetings and networking events. But for high-stakes moments, like an upcoming keynote speech, she booked me again—knowing that sometimes, having a professional handle the details makes all the difference.
Because professional beauty isn’t just about looking good for one moment—it’s about having the confidence to own every room you walk into.
Book Your Personalized Beauty Experience
Whether you need a luxury hair and makeup session for your next headshot or you want a hands-on beauty lesson tailored to your lifestyle, Chicago Style Co. offers customized services to help you look and feel your best in every professional setting.
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